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Topic

AEO

A collection of 5 issues

The Intent Clarity Framework for AEO

Your content ranks well. Traffic looks good. But ChatGPT never cites it, and Perplexity ignores it completely. The problem isn't visibility - it's intent alignment. LLMs are ruthlessly efficient at detecting when your content doesn't match what users actually need. A blog post optimized

How B2B Buyers Use ChatGPT in Research Phase

Your B2B buyer isn't Googling "best CRM software" anymore. They're asking ChatGPT: "Which CRM integrates with HubSpot and Salesforce, costs under $50/user/month, and has good API documentation?" Gartner found that 61% of B2B buyers prefer rep-free purchase experiences. They'

Content Clarity: A New SEO Metric

Your content isn't competing for rankings anymore. It's competing for comprehension. When ChatGPT reads your product page, it doesn't care about keyword density or meta descriptions. It cares whether it can quickly extract your value proposition to answer a user's query. When

Answer Engine Optimization: The Definitive Guide

SEO optimized your content for Google's algorithm. AEO optimizes it for how LLMs answer questions. The difference matters: Google ranks pages, but ChatGPT and Perplexity cite specific content that directly answers queries. If your page doesn't clearly signal what question it answers, it gets ignored-even if

The Complete Guide to How LLMs Read Your Website

When ChatGPT encounters your website, it doesn't see fonts, colors, or carefully crafted layouts. It processes pure structure: your headings, text hierarchy, and semantic signals. This interpretation gap-between what you designed and what AI "sees"-determines whether your content gets cited in AI search results or