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B2B Content

A collection of 2 issues

How B2B Buyers Use ChatGPT in Research Phase

Your B2B buyer isn't Googling "best CRM software" anymore. They're asking ChatGPT: "Which CRM integrates with HubSpot and Salesforce, costs under $50/user/month, and has good API documentation?" Gartner found that 61% of B2B buyers prefer rep-free purchase experiences. They'

B2B Content Strategy for the AI Search Era

B2B buyers don't wait for your SDR email anymore. They ask ChatGPT to explain your product category, compare your solution to competitors, and evaluate technical specifications-all before they ever visit your website. By the time they request a demo, they've already made 70% of their decision.